Your ads, run by AI.
Measured in customers.

Dira creates and runs your ads on every platform, and keeps moving your budget to what brings real customers, within limits you set. Judged by your customers, not the platforms' reports. For one business or many."

What you'll see

Animated sample of the AdRoute dashboard for Rivera Plumbing, one of 12 businesses, over the last 7 days. New leads and booked jobs come in. Meta drops to $52.73 per booked job and takes first place, Microsoft Ads drops to $53.00 and moves up, and TikTok Ads reaches 10 leads, joins the comparison at $55.00 per job and passes Google Ads, which falls to fourth at $57.00. An alert says Meta took first place this morning. AdRoute then moves $40 a day out of Google Ads, from $120 to $80, to Meta ($90 to $110), Microsoft Ads ($60 to $70) and TikTok Ads ($30 to $40), within a limit of $50 a day per move and $300 a day in total, with an Undo button.

Questions

Which platforms does it work with?

Google Ads, Meta (Facebook and Instagram), TikTok Ads, Microsoft Ads, LinkedIn Ads, Amazon Ads and more.

How long before it tells me something useful?

It needs at least two platforms with 10 leads each in the same period. With a big budget that can happen in a few days. With a small one it can take a few weeks. You'll see your numbers from the start either way.

What counts as a lead?

A form fill, call, booking or order, depending on your business. We'll set that up with you when you join. Clicks don't count.