See which ads turn into booked jobs

Ad platforms count leads. Dira counts the jobs you actually booked, shows what each one cost, and sends them back so your ads bid for more like them. Add a second platform and Dira moves budget to the one that books for less.

The Dira Overview for Northgate Plumbing and Drain: Google Ads gets you jobs for the least money, $131 a job against $206 from Meta, with 120 jobs from ads and $21,145 spent over the last 90 days.

Works with each ad platform you run, and the job software you already use

  • Amazon Ads
  • Google Ads
  • LinkedIn Ads
  • Meta
  • Microsoft Ads
  • TikTok Ads

An honest report card for the ads you already run

Connect one ad account and your bookings. Your first Ad Report is ready inside the trial.

Claimed and booked

Every platform counts its own conversions. Dira lines those up against the jobs in your booking tool, campaign by campaign, and shows how many turned into paying work.

Learn more

Call quality

A missed call and a booked call count the same to an ad platform. Dira splits them by length and outcome, so you can see which calls became jobs and which went to voicemail.

Learn more

Benchmarks

See what a booked job costs businesses like yours in towns like yours, pooled across every Dira workspace, so you know whether $131 a job is good.

Learn more
Leads that became jobs on Meta over 90 days: 285 counted, 50 booked, 18% became a job. Drain cleaning 120 counted and 22 booked, water heater installs 95 and 18, retargeting 70 and 10. 38 matched exactly, 12 estimated.

Add a second platform and Dira puts your budget where it books

Google Search and Local Services Ads count as two. So do Meta and TikTok Ads.

Cost per booked job over 30 days, ranked: Google Ads $131, best value; Microsoft Ads $168; Meta $206; TikTok Ads has too few jobs yet.

Compare every platform

One ranking by cost per booked job, redone as jobs land, with an alert the morning a different platform starts winning.

Today at 9:06 Dira moved $40 a day to Google Ads: Google Ads $70 to $110, Meta $80 to $65, TikTok Ads $90 to $65, within limits of $50 a move and $300 a day. Undo is one click.

Budget moves within your limits

Daily budget shifts toward the platform booking jobs for less. You set how far each move goes, and every move can be undone.

Built on the jobs you book, not the clicks they count

  • Bookings from your tools

    Jobber, ServiceTitan, Housecall Pro and more, or a file of jobs you upload. Dira reads the jobs you book and who they came from.

  • Jobs sent back

    Each platform learns which leads became paying work, and bids for more of those.

  • Told when it changes

    Email or SMS the morning a campaign stops booking, or a different platform starts winning.

  • One business or many

    Agencies get a workspace per client, each with its own platforms, bookings and limits.

Every number shown with the sum behind it

  • Matched exactly when a lead form, click id or tracked call ties a job to an ad.
  • Estimated where a job can't be traced, and labelled so you always know which is which.
  • Spend divided by jobs, in your currency, the same way for every platform.
  • Your data, exported or deleted whenever you like.

Questions

Dira checks the leads each ad platform claims against the jobs you actually book, and shows what a booked job really cost. It sends booked jobs back so each platform bids for more like them, tells you when something changes, and moves budget toward the platform that books jobs for less, within limits you set.

No. Your Ad Report works with one: leads claimed against jobs booked, call quality and benchmarks. Connect a second and Dira ranks them and can move budget between them.

Connect the booking tool you already use, such as Jobber, ServiceTitan or Housecall Pro. No booking tool? Upload a file of your jobs. Dira matches each job to the lead that started it.

By day 28 of your trial. Dira reads your past spend and bookings when you connect, so it starts from history, not from zero.

Amazon Ads, Google Ads, LinkedIn Ads, Meta (Facebook and Instagram), Microsoft Ads, TikTok Ads and more.

See what your ads really booked

Free for 30 days, on one platform or all of them. Your first Ad Report arrives before the trial ends.