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Solutions · Professional services

Know which ads bring you clients worth taking

Dira checks every enquiry your ads claim against the consultations in HubSpot or Calendly, so you see what one qualified consultation really costs on each platform.

For law firms, accountants, financial advisers and consultants.

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Sample Ad Report for Hart and Cole Accountants, last 90 days: ad platforms say 354 leads, 60 consultations booked from ads, $10,510 spent, $175 average cost each. Google Ads books consultations for the least money, $142 each. Google Ads 146 counted and 34 booked, LinkedIn Ads 88 and 19, Meta 120 and 7.
Works with
  • Google Ads
  • LinkedIn Ads
  • Meta
  • Microsoft Ads
  • HubSpot
  • Calendly

What counts as a consultation

Only consultations that land in HubSpot count. Pick a kind of lead to see how Dira follows it from the ad to the meeting.

LinkedIn and Google lead forms carry the ad that started them. Dira finds the contact in HubSpot with the same name or email, and marks it an exact match.

Calls from your ads are sorted by length and outcome. A qualified call that books a consultation counts. Sales pitches and wrong numbers don't.

Consultations booked through your calendar link are traced back through the click that brought the client in.

How an enquiry becomes a consultation: Dan R. asks about year-end accounts through a LinkedIn lead form on Monday at 10:05, a HubSpot deal books the consultation on Wednesday with the same name and email, and Dira counts it for LinkedIn Ads.

Ninety days, as Dira sees it

Sample figures for Hart and Cole Accountants, an accounting firm running Google Ads, LinkedIn Ads and Meta.

See a sample Ad Report
Sample report for the last 90 days: platforms say 354 leads, you booked 60 consultations, best value $142 a consultation on Google Ads. Counted column highlighted: Google Ads 146, LinkedIn Ads 88, Meta 120.

Google Ads, LinkedIn Ads and Meta counted 354 leads between them: every form and call they could put their name to.

Only 60 became consultations in HubSpot. Another 18 came from no ad at all: referrals and existing clients.

Google Ads booked consultations for $142 each and LinkedIn Ads for $218. Meta has too few to price yet.

What Dira does for a professional services firm

Built for firms where a handful of good clients a month decides the year, and every enquiry needs a reply.

Dan R. fills in a LinkedIn lead form about year-end accounts on Monday at 10:05; the HubSpot deal is signed on Friday at $4,200 a year and matched exactly; Dira sends it back to LinkedIn as a signed client.

Signed clients sent back to your ads

Dira matches each signed client to the enquiry that started it, then tells the platform. Your ads learn which leads sign, not which ones download a guide.

Today's calls from ads: Google Ads 7 minutes 30 seconds at 9:20, qualified; LinkedIn Ads 2 minutes 10 seconds at 11:05, talked; Meta 12 seconds at 13:40, too short; Google Ads at 17:55, missed.

Calls sorted by what happened

Qualified, talked, too short or missed. See which ads bring conversations worth having, and which calls go unanswered after hours.

Monday 7:02 email from Dira: last week 5 consultations from your ads, $980 spent, $196 each, Google Ads the best value; 2 enquiries waited more than a day for a reply, both from LinkedIn Ads.

A report every Monday

What your ads booked last week and which enquiries need a reply, in your inbox before your first meeting.

Suggested move within your limits: move $20 a day from LinkedIn Ads at $218 a consultation to Google Ads at $142 a consultation, about 1.5 more consultations a month at the same spend. Approve or Not now.

Budget where the clients are

Running Google Ads and LinkedIn Ads? Dira compares them and moves budget toward the one booking consultations for less, within your limits.

See what your ads really booked

Free for 30 days, on one platform or all of them. Your first Ad Report arrives before the trial ends.

Try Dira freeSee a sample Ad Report