Questions about Dira
How the trial works, what your Ad Report shows, where your bookings come from and what happens to your data.
Getting started
Dira checks the leads each ad platform claims against the jobs you actually book, and shows what a booked job really cost. It sends booked jobs back so each platform bids for more like them, tells you when something changes, and moves budget toward the platform that books jobs for less, within limits you set.
Amazon Ads, Google Ads, LinkedIn Ads, Meta (Facebook and Instagram), Microsoft Ads, TikTok Ads and more. Google Search and Local Services Ads count as two.
Businesses that win customers by the job or appointment: home services, clinics, professional services and online stores, and the agencies that run their ads.
Start a 30-day free trial. Connect one ad account and your bookings, and your first Ad Report arrives before the trial ends.
No. Your Ad Report works with one: leads claimed against jobs booked, call quality and benchmarks. Connect a second and Dira ranks them and can move budget between them.
Your Ad Report
What each platform claimed, how many of those became booked jobs, what one booked job cost, which calls turned into work, and how you compare with similar businesses.
By what one booked job costs on each: what you spent, divided by the jobs you actually booked, in your currency.
By day 28 of your trial. Dira reads your past spend and bookings when you connect, so it starts from history, not from zero.
A report every Monday, plus an alert when a campaign stops booking or a different platform starts winning. By email, SMS or a webhook.
Leads and bookings
A job in your booking tool, or in a file of jobs you upload, that started with a lead from your ads: a form fill, a call or an online booking. Clicks don’t count.
Connect the booking tool you already use, such as Jobber, ServiceTitan or Housecall Pro. No booking tool? Upload a file of your jobs. Dira matches each job to the lead that started it.
Matched exactly means a lead form, click or tracked call ties the job to an ad. Estimated means the job can’t be traced, so Dira estimates where it came from and labels it, so you always know which is which.
Each platform counts its own conversions and takes credit for the same customers. Dira starts from the jobs you actually booked.
Budget moves
It shifts daily budget toward the platform that books jobs for less, up to the limits you set per move and per day. Your total daily budget stays the same; only the split changes.
Yes. Every move can be undone in one step.
No. Dira can suggest each move for you to approve, or make moves on its own within your limits. You choose, and you can change it at any time.
Pricing and billing
Count the ad platforms you pay for. One, such as Google Search on its own: One platform. Two or more, and Google Search with Local Services Ads counts as two: Every platform. Running ads for other businesses: Agency.
Yes. Every plan is free for 30 days, and we tell you the price before you pay anything. Pay yearly and you get 2 months free.
No. You pay a flat monthly fee, however much you spend on ads.
Move up to Every platform and Dira starts ranking your platforms side by side and moving budget toward the one that books jobs for less.
You pay for each client workspace: CA$99 a month for a client on one platform, CA$199 for a client on every platform, from 3 clients. Every client gets its own platforms, bookings, limits and Ad Report.
Yes, whenever you like. Export your data before you go, and delete it too.
Amazon Ads, Google Ads, LinkedIn Ads, Meta (Facebook and Instagram), Microsoft Ads, TikTok Ads and more.
Data and privacy
Access to your ad accounts is stored encrypted and never shown to anyone, including you.
In Canada.
Yes. Workspace admins can export everything Dira stores for a workspace, and you can erase your personal data or a whole workspace.
Yes. Disconnect it in Dira, or remove Dira’s access from the ad platform’s own settings at any time.
Still have a question?
Email us and someone on the team answers. Or see the answer for yourself in a sample Ad Report.