What your Ad Report shows you
Sample figures for Northgate Plumbing and Drain, a plumbing business running Google Ads, Meta and TikTok Ads, over the last 90 days. Yours covers the platforms you run and the jobs you book.
Your platforms said 594 jobs. You booked 120.
Every platform counts its own form fills and calls. Checked against the jobs Northgate actually booked, 3 in 10 Google Ads leads became work, 2 in 10 from Meta and 1 in 10 from TikTok Ads.
A booked job cost $131 on Google Ads and $206 on Meta.
Spend divided by the jobs you actually booked, worked out the same way on every platform. TikTok Ads has too few jobs to price yet.
39 calls from your ads went unanswered.
Of 212 calls, 64 booked a job. Most missed calls came between 7 and 9 am on weekdays, when Meta sends the most. And at $131 a job, Google Ads beats most plumbers in towns your size.
So Dira suggests moving $40 a day from Meta to Google Ads.
Within the limits you set, and every move can be undone. Dira also sent 115 booked jobs back, so both platforms bid for more leads like the ones that booked.
Your report shows this for the platforms you run and the jobs you book.
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