Booked jobs sent back to your ads
Dira matches each job in Jobber to the lead that started it, then tells the platform. Your ads learn which leads pay, not which ones fill in forms.
Solutions · Home services
Know which ads fill your schedule with booked jobs
Your ads say they sent you leads. Dira checks each one against the jobs in your booking tool, such as Jobber, ServiceTitan or Housecall Pro, so you see what one booked job really cost on every platform you run.
For plumbers, electricians, HVAC, cleaners, landscapers and roofers.
Works with
- Google Ads
- Local Services Ads
- Meta
- Microsoft Ads
- TikTok Ads
- Jobber
- ServiceTitan
- Housecall Pro
- Calendly
What counts as a booked job
Only work that lands in your booking tool counts. Pick a kind of lead to see how Dira follows it from the ad to the job.
Meta and Google lead forms carry the ad that started them. Dira finds the job in Jobber with the same name, phone or email, and marks it an exact match.
Calls from your ads are sorted by length and outcome. The ones that end in a booked job count. Voicemails and wrong numbers don't.
Bookings made on your site or in Jobber's client hub are traced back through the click that brought the customer in.
Ninety days, as Dira sees it
Sample figures for Northgate Plumbing and Drain, a plumbing business running Google Ads, Meta and TikTok Ads.
Google Ads, Meta and TikTok Ads counted 594 jobs between them: every form fill and call they could put their name to.
Only 120 of those became jobs in Jobber. Another 20 came from no ad at all: walk-ins, referrals and word of mouth.
Google Ads booked jobs for $131 each and Meta for $206. TikTok Ads has too few jobs to price yet.
What Dira does for a home service business
Built for businesses where the phone rings, the work gets booked in Jobber, and nobody has time to check ad dashboards.
Calls sorted by what happened
Booked, talked, too short or missed. See which ads make the phone ring with real work.
A report every Monday
What your ads booked last week and what needs a look, in your inbox before the first job of the day.
Budget where the jobs are
Running Google Search and Local Services Ads? They count as two platforms, so Dira compares them and moves budget toward the one booking jobs for less, within your limits.
From sign-up to your first Ad Report
Connect your ad account
Sign in to the ad platform you spend the most on. Dira reads your campaigns, spend and the leads each one claims.
Add your bookings
Connect the booking tool you already use, such as Jobber, ServiceTitan or Housecall Pro. No booking tool? Upload a file of your jobs.
Get your Ad Report
Your first report arrives inside the 30-day free trial, then a summary lands in your inbox every Monday.
Questions
Connect the booking tool you already use, such as Jobber, ServiceTitan or Housecall Pro. No booking tool? Upload a file of your jobs. Dira matches each job to the lead that started it.
A job in your booking tool, or in a file of jobs you upload, that started with a lead from your ads: a form fill, a call or an online booking. Clicks don’t count.
No. Your Ad Report works with one: leads claimed against jobs booked, call quality and benchmarks. Connect a second and Dira ranks them and can move budget between them.
No. Dira can suggest each move for you to approve, or make moves on its own within your limits. You choose, and you can change it at any time.
Yes. Every plan is free for 30 days, and we tell you the price before you pay anything. Pay yearly and you get 2 months free.