Real orders sent back to your ads
Dira sends shipped first orders back to each platform, so your ads learn which clicks become customers, not which ones fill a basket.
Solutions · Online stores
Know which ads bring you orders you actually ship
Dira checks every sale your ads claim against the orders in Shopify, so you see what one first order from a new customer really costs on each platform.
For shops selling on their own site.
Works with
- Amazon Ads
- Google Ads
- Meta
- TikTok Ads
- Shopify
- WooCommerce
What counts as an order
Only orders you ship and keep count. Pick a kind of order to see how Dira follows it from the ad to Shopify.
Every platform claims the sale. Dira matches each Shopify order to the click that brought the customer in, and counts it once.
Repeat orders are counted apart, so you see which platform finds new customers and which one takes credit for people who would have come back anyway.
Orders that are refunded or cancelled drop out of the count, so a platform only gets credit for orders you kept.
Ninety days, as Dira sees it
Sample figures for Harbor Goods, a homeware shop running Google Ads, Meta and TikTok Ads.
Google Ads, Meta and TikTok Ads claimed 2,146 sales between them, because each takes credit for the same customers.
You shipped 717 first orders from ads. Another 412 came from repeat customers and people who came straight to your site.
TikTok Ads found new customers for $23 each, Meta for $31 and Google Ads for $35.
What Dira does for an online store
Built for shops where margins are thin and every platform says it made the sale.
Orders sorted by what happened
First, repeat, refunded or cancelled. See which platform finds new customers and which one takes credit for old ones.
A report every Monday
What your ads sold last week and what needs a look, in your inbox before you pack the first order.
Budget where the customers are
Dira compares every platform you run and moves budget toward the one finding new customers for less, within your limits.