Try Dira free
Solutions · Clinics

Know which ads fill your calendar with new patients

Dira checks every lead your ads claim against the appointments in your booking tool, such as Jane or Cliniko, so you see what one new patient really costs on each platform.

For dental, physio, chiropractic, med spa and vet practices.

Try Dira freeSee a sample Ad Report
Sample Ad Report for Northside Dental, last 90 days: ad platforms say 514 leads, 95 new patients from ads, $9,522 spent, $100 per patient. Google Ads brings new patients for the least money, $84 each; Meta says 264 leads and 31 booked. Google Ads 3 in 10 (212 counted, 58 booked), Meta 1 in 10 (264, 31), Microsoft Ads 2 in 10 (38, 6).
Works with
  • Google Ads
  • Meta
  • Microsoft Ads
  • TikTok Ads
  • Jane
  • Calendly

What counts as a booked appointment

Only appointments that land in your booking tool count. Pick a kind of lead to see how Dira follows it from the ad to the visit.

Meta and Google lead forms carry the ad that started them. Dira finds the appointment with the same name, phone or email, and marks it an exact match.

Calls from your ads are sorted by length and outcome. The ones that end in a booked appointment count. Hang-ups and wrong numbers don't.

Appointments booked on your site or in your booking tool are traced back through the click that brought the patient in.

How a form becomes a visit: Maria L. asks about a cleaning and exam on a Meta lead form on Monday at 9:12, a $240 new patient visit is booked in Jane for Thursday with the same name, phone and email, and Dira counts it as a new patient for Meta.

Ninety days, as Dira sees it

Sample figures for Northside Dental, a dental practice running Google Ads, Meta and Microsoft Ads.

See a sample Ad Report
Sample report for Northside Dental, last 90 days: platforms say 514 leads, 95 new patients, best value $84 a new patient on Google Ads. Counted column highlighted: Google Ads 212, Meta 264, Microsoft Ads 38.

Google Ads, Meta and Microsoft Ads counted 514 leads between them: every form and call they could put their name to.

Only 95 became new patients in your booking tool. Another 24 came from no ad at all: referrals, walk-ins and word of mouth.

Google Ads brought new patients for $84 each and Meta for $120. Microsoft Ads has too few to price yet.

What Dira does for a clinic

Built for practices where the front desk books the visits and nobody has time to check ad dashboards.

Maria L. fills in a Meta lead form for a cleaning and exam on Monday at 9:12; a $240 new patient appointment is booked in Jane for Thursday and matched exactly; Dira sends it back to Meta as a new patient.

New patients sent back to your ads

Dira matches each appointment to the lead that started it, then tells the platform. Your ads learn which leads become patients, not which ones fill in forms.

Today's front desk calls from ads: Google Ads 3 minutes 5 seconds at 8:40, booked; Meta 22 seconds at 10:02, too short; Google Ads at 12:15, missed; Meta 4 minutes 50 seconds at 15:30, booked.

Front desk calls, sorted

Booked, talked, too short or missed. See which ads make the phone ring with new patients, and when calls go unanswered.

Monday 7:02 email from Dira: last week 7 new patients from your ads, $760 spent, $109 per patient, Google Ads the best value; 4 calls went unanswered over lunch on Wednesday, three from Google Ads.

A report every Monday

What your ads booked last week and what needs a look, in your inbox before the first patient of the day.

Suggested move within your limits: move $25 a day from Meta at $120 a new patient to Google Ads at $84 a new patient, about 3 more new patients a month at the same spend. Approve or Not now.

Budget where the patients are

Running Google Ads and Meta? Dira compares them and moves budget toward the one booking new patients for less, within your limits.

See what your ads really booked

Free for 30 days, on one platform or all of them. Your first Ad Report arrives before the trial ends.

Try Dira freeSee a sample Ad Report