Every ad platform will show you a number on day one. A single good afternoon can make any of them look like the cheapest way to win a customer. If Dira ranked platforms on that, it would crown a new winner every other day, and you would be moving budget on noise.
The rule
A platform joins the ranking once it has 10 leads in the window you are looking at. Until then, Dira still shows its spend, clicks and leads, but leaves it out of the comparison.
Dira names a winner only when at least two platforms have cleared that line. With fewer than two, it says so plainly: not enough data yet.
Why ten
Ten is enough that one lucky lead cannot swing the result on its own, and small enough that most businesses get there quickly. With a big budget that can take a few days. With a small one it can take a few weeks.
One lucky day can make any platform look like a winner. The ten-lead rule keeps a quiet week from crowning the wrong one.
What you see in the meantime
- Every platform you run, with spend and leads from the first sync.
- A progress line for each platform still short of ten.
- The ranking the moment two platforms qualify, and an alert when it changes.
Your window, your rule
The rule applies to whichever window you pick: the last 24 hours, 7 days or 30 days. A platform can be ranked over 30 days and still be gathering evidence over the last 24 hours, and that is exactly what you want to know.
